Risk Assessment - Miss Georgiou

A risk assessment was put in place in order to let us realise the different hazards and risks that we could possible come across whilst filming our music video. By creating a risk assessment we were able to make a perception of what to look out for when we are filming, this ranged from a number of elements and this made us more aware of what to look out for when we are filming in order to give us the best possible time for filming the music video. 
This will assist us with filming as again it will let us know the risks that we could face when filming.

There were many risks in which we encountered whilst filming which we also tried to overcome whilst filming. One was the risk of somebody tripping over the tripod. This was something so simple yet a risk to all involved in filming. By tripping over the tripod we endangered not only ourselves but those around us and could possibly result into injury due to surrounds such as Camden lock river, concrete, other people around us, fences etc. To try to overcome this particular hazard we decided to keep the tripod away from anybody there so nobody had the tripping hazard and then therefore could not result into injury. By keeping it out of the way and constantly having somebody to hold the tripod we were able to keep ourselves injury free and let us take more awareness of the people and their welfare. Although when filming this didn’t occur as we carried out the needed precautions just in case something did happen, the weather was wet and windy so we kept an either further distance from the people around us and the river and covered the tripod so that it was made more aware to us and the people around Camden so nothing was damaged or broken and so people didn’t fall into it.

Another risk that we could have possibly had was the risk of falling into the cannel. This was something we had to take extra caution of as this could of resulted into many problems such as drowning, hitting out head on something, boats going in and out of the cannel etc. This was obviously one of our bigger problems due to the cannel not really having an barriers to stop people from getting too close to the cannel, so in order to obviously try and overcome any potential risk we decided that distance was needed especially from the cannel in order to prevent any risk that could occur from falling in. By doing this we were able to also prevent any damage to the filming equipment that would have resulted into technical failures if broken or destroyed by falling in or dropped. Although when filming this didn’t occur as we carried out the needed precautions just in case something did happen, the weather was wet and windy so we kept an either further distance in case we were blown into the cannel.

Burning ourselves on a lighter was another risk that was more than highly likely to happen. Where none of us were accustomed to using one it was fairly difficult to use and this could have resulted in us potentially burning ourselves with the fire through the lighter. This could be prevented by keeping it away from certain features such as the face and body parts and keeping it at a distance from any open skin or clothes. We could also prevent this by keeping water close by in case any chance burning of the skin or clothes does happen that we can put it out immediately and then sooth it and prevent any infection that maybe caused. This is a risk that we must take full awareness of due to people around us as well and the potential risk of them being burnt too, so precautions were made. This never occurred when filming as the precautions were made and by practicing using the lighter before filming it enabled us to be more confident in what we were doing and therefore the precautions were not needed but we still persisted with them just in case. 

Another risk was the risk of being down alley ways at night time with barely any light and looking suspicious to passers-by and neighbours too. To be able to prevent this risk we were able to inform any people that may have been affected by our filming what we were doing and our purpose and get their permission to film near their properties or within the area they were in. Luckily people were completely fine with the idea of filming for our music video and continued what they were doing. We also gave ourselves more light in the alleys ways by using flashlights to make ourselves aware of our surroundings and the people around us, and more importantly letting the people around us where we are due to the darkness. This obviously happened whilst filming in the dark but all precautions were taken to ensure the quality of our filming.

One thing that could have possibly been a risk was getting trampled on in Camden Lock and this was due to the high density of people in one area and the market also. This was prevented and could have been prevented by moving away from the larger crowds and finding more of a rural area within Camden where people were not a major issue to our filming. This would of prevented any arguments and possibly injury that of occurred due to being in a large crowd of people. Whilst filming we made sure we took the main precaution of moving away from large crowds as we wanted to remove ourselves from any possibility of any damage to ourselves, our filming and the filming equipment.

Lastly the other risk that could possibly happen was hitting people with our equipment such as the tripod and potentially hurting them or injuring them. This was prevented by taking equal amounts of time and taking turns between our group to hold the equipment to we didn’t feel the heaviness after a long period of time and so we didn’t get tired and possibly dropping the equipment also. This was affective as it also showed how we could work well as a team and together.

One risk that happened during our filming was the horrific weather which has bad winds and rain throughout the time we filmed in Camden. This started off as a problem as all risks could have occurred such as damage to our equipment, falling into the cannel due to bad weather and bad filming quality. We decided as a group to overcome this by waiting inside until the weather brightened up and was at a good place to film so that we could steadily place the equipment in a safe position in order to film. This was good for our team to decide on together as it shows that if filming was going to cause any risk we would of tried to prevent or precaution ourselves in any way.

 

Filming Schedule - Miss Georgiou

A filming schedule was created in order to give us an idea of when we were going to film and pin point what exactly we were going to film on that particular day. This made everything easier for us as we were able to plan as a group exactly when we were going to film in order to make everything accessible and easier for everyone to do and to get too.
Filming schedules are important to have as they enable us to have a simple structure to our groups planning and therefore give us an easier way of discussing as a group when we are all available to film and make sure we have it in writing in order to remember. They also enable us to see whether we can follow a simple structure on a day to day basis and see whether we complete them on particular days/times etc.

When we finalised our filming schedule we had to try and make sure if we could follow the structure and the timings of the schedule and see if we could complete certain elements of the schedule by the dates that we had allocated them as. We tried our best to following the schedule but with circumstances such as bad weather, people being sick we did have to try and rearrange a few days, which did set us back a bit but not too much that effected out filming. We did then take longer to film than we anticipated but it all came together in the end and we had some good footage. We also went up to the different locations twice as we recorded footage both with an without certain equipment such as the tripod to test our camera skills. This remained obvious due to some shaky footage that we needed to film certain elements again with a tripod in order to get the best footage possibly, and this again we had to change the filming schedule, but relatively we did follow the filming schedule.

Music Video Storyboards - Miss Georgiou

The purpose of a storyboard is to allow and help us to plan what specific content and elements we are going to include within our music video. It enables us to plan second by second all the different elements such as camera angles, location, iconography, sound, editing styles and also the narrative that will be used as video footage on screen. It also gives us a better idea on how to plan the way we want to film all of our footage and how every camera angle will be different throughout the entire music video, this will make everything more simpler for us to follow and therefore know exactly what we need to film and include within the editing of our music video without any confusion through the transition of the making of the music video. It also allows us as a group to plan certain elements together, and follow a structured plan instead of creating certain elements that may not flow with the video, and instead of including elements that we haven’t planned.

I had used many different elements through primary and secondary research. The primary research i used consited of questionnaires, vox pops and feedback i had recieved. The questionnaires allowed us to carry out research about our genre by asking the public certain questions that we thought would help get us feedback about the indie genre. We asked the public a range of questions ranging from how old they were to what they thought was conventional to a indie music video. This enabled us to get more infomation on certain elements and also allowed us to see what our target audience would want in a music video. This would then therefore give us a more relative feel towards the music video whislt being more relatable for the audeince and giving them a better connection and relationship with the chosen artist. This helped us plan our music video as we had to take into account the feedback from the audience and what they wanted to see, as this would of made the music video more relatable to the audience and more convetional to an indie music genre.
Another primary research element we used were pox pops. This included us to, video the questions we asked our target audience in order to see their reactions and their feedback, and it let us remember and see what they said. This also showed that by asking more people we had proof that we had given vaild evidence that we carried out our own research. This also helped us as it made us more confident with the feedback that the audience gave us and this helped us plan our storyboards as we could include the elements in which the audience wanted to see and include them for a storyboard.
Secondary research was used as we started to analyse different music videos that gave us inspirations with the music genre we had chosen which in our case was the indie music genre. By doing this we were able to plan our storyboards as it gave us a better insight to what codes and coventions were used for example location, iconpgraphy, lighting, editing and also the narrative. By analysing different music videos we saw certain elements that were constantly used throughout and this gave us the idea of not to subvert the genre's convetions and follow them, but also subvert them in subtle ways, and to try and find hidden meanings within songs so that the audience feel that the song may have something else to do with it instead of just the simple narratives that alot of the indie genre uses, as the simplicity also represents the artist effectively too. The inspirations we took from this included mis-en-scene elements such as clothing make-up and body language and facial expressions; also camer angles especially close ups of the artist. This gave us inspiration as the natrual locations and all of the other elements gave us the inspiration that the artist should be represented effectively in order to promote her in the right way, and we wanted to to portray the artist as natrual and meanigful and thoughtful and all of this research hekped us to come up with the storyboards for our music video as we included all of the elements the audience and the analysis gave us.

The group and I planned our initial storyboard through physical paper. This enabled us to sit down around a table and physically plan step by step all of the elements that we were going to include within it. As we listened to each second of the song, we were able to analyse lyrics of the song beforehand to give us a brief encounter of the narrative we were going to include when filming. This then let us plan the story boards whilst following the song and the lyrics in order to let the lyrics match the visuals in a way that could show hidden meanings or a completely different meaning to the original narrative of the song. We also had included hand-drawn images of what we wanted to include and a brief explanation of what is going on in the image. We continued to do this for every different camera angle we wanted to include, therefore giving us a numerous amounts of storyboards and frames to work with on our music video.

We shared the roles equally so that we all had a fair chance of giving ideas to include within the storyboard, and working effectively and efficiently together as a group. We decided to give each other a specific role within the group. This included myself being the decider, giving final approvals and making the final decision with what went into every frame precisely and drawing the images on the story board briefly and quickly whilst also planning how long each element would last/how long each frame would last; Leandra gave ideas about narrative and camera angles specifically so we could then finally plan the deciding iconography and location which was allocated to our final group member Charlotte. This helped us to share the responsibility and give us equal opportunities to share our ideas once we finalised everything. This also gave us the opportunity to give each other certain roles which allowed us to guide each other on what we thought was best for each frame of the storyboard and then let each other decide on the final results. By giving certain roles and all accepting certain responsibilities we were able to get the storyboards finished in a quicker amount of time and more efficiently as well due to us not having too much to do individually.

We followed our storyboards most of the time but we also filmed a lot in bulk, this is because we tried to keep the filming as natural as possible capturing moments between our actors that we simple and true to reality rather than fake and no relatable to the audience. We did make certain elements that followed the storyboard but recorded more angles so that we were able to show more footage of the same thing but from other people’s perspectives which would have given the audience an insight to what they would see if they were in the music video. We also followed it by filming the clips for a certain amount of seconds, so that the storyboard gave us an idea of how many seconds to film things for in order to follow the lyrics and the actual song itself.                   

However, the storyboards that you have included does not document the whole length of your song, so further planning is required to demonstrate more in depth planning of your music video.

Planning Editing Styles - Miss Georgiou

A variety of editing styles are essential within a music video as it enables the video to become unique, have its owns style and lets different camera angles and use of mis-en-scene and editing create a music video that is one of a kind. There are many types of editing styles, some in which include:

• Jump Cuts - how you go from performance/narrative
• Colour Tints
• Filters
• Quick Editing
• Reaction Shots

By including many more of these editing styles it will enable us to include many of the conventional indie music genre editing styles to represent the artist and the image we are trying to portray and convey about them. Editing style

There are many editing styles we would like to use throughout our music video and some are colour tints and filters as this would help us to match the colours of the song 'Burn'. We could possibly make the colour tints over some of the video through the chorus to show the meaning behind the song title and to make the video more entreaging to watch. We would use colours such as red, yellow and orange to match the theme of fire, - this will enable us to try and connect with the audience to show that there are hidden meanings within the music video. This wouldn't be conventional to a indie music genre as this would be more connected with a pop music video as despite the colours matching the conventionally, the use of colour tints are usually used throughout an indie music video at all. By doing this, we will be subverting the stereotypes of the indie music genre and this will hopefully build a better relationship with the audience as we still follow the colour conventions of the indie music, linking this by combining both pop and indie elements together.
This represents our artist as possibly being colourful and could represent her moods connecting with the title of her song. The different colours used through the editing could present the mood changes that her and her partner experience within their relationship and this could show the artist as being very creative by creating hidden meanings throughout her song, therefore creating a relationship with the audience as she is able to show what relationships are like, and this may connect with some audience members.

Another editing style we are planning on including are quick editing, this would include the quick editing to make the pace of the music video quicker enabling us to get more images and video footage in within the video. This also includes the number of shots being able to be used within and this is used so that more narrative can be included about the relationship between the artist and her partner. This is conventional to the indie/dance genre as where the rhythm of the music is more upbeat it will allow us to entice the audience more into the narrative based video, making the audience connect with the artist more as they maybe able to relate to the narrative as they are able to see more of the struggling relationship. This editing style will help represent the artist as it shows her diversity by combining elements of two music genres, and showing the audience that she is intelligent within her music industry, hoping to produce conventional music to her specific target audience. As this represents the artist as being intellectual within her industry and somebody who is diverse it will connect more with the audience as they will be more interacted with her and see that she knows everything about the industry that she is in. 

Jump cuts are another editing style we want to include within our music video. This is because we want to show the jump from narrative to performance based concepts in our music video. By doing this we are able to show both narrative and performance within the music video, showing a narrative for the audience to follow whilst showing she is a good performer through performing to the camera, directing her song to her target audience. the use of the narrative is key so that the audience see the meaning of the song through footage and have something to follow and possible relate and connect to with the artist. Narrative is essential in and indie music video as it connects the audience with the artist and show that she can go through certain things just like her audience therefore creating a relationship with them. The use of performance is also essential within an indie music video as it makes the artist look like a true performer and shows the audience that she is entertaining. It also creates a relationship with the audience as by using cinematography such as close ups for her performance the use of eye contact would be essential as it directs the song towards the audience and the audience will then therefore believe that she is performing to them, giving the song a more personal feel for them. This editing style is conventional to an indie music genre as jump cuts from narrative-performance is essential to the making of an indie music video. This makes the music video more interesting to watch, whilst also showing the personality of the artist through different elements through her acting and her performance, showing the audience that she should be apart of the music industry. It is also conventional to an indie music genre as it shows that the artist is both an actor and a musician as it could show many instruments that she could play as well.

The target audience will be able to build a relationship with our artist through the many different editing styles we want to include as it shows a diverse range of styles in order to represent the artists personality and her way of trying to entice the audience through her use of editing and her music skills. It makes the music video more interesting to watch, whilst also showing the personality of the artist through different elements through her acting and her performance, showing the audience that she should be apart of the music industry. It also helps to connect the artist with the audience as represents the artist showing her diversity by combining elements of two music genres, and showing the audience that she is intelligent within her music industry, hoping to produce conventional music to her specific target audience. By keeping to conventional elements of the music genre the target audience will respect her more as she isn't trying to push the boundaries and feel that she is more of a relatable indie artist than somebody who is trying to be somebody that she isn't.

Include images from google to support the points that you have made. Then include original images to show how your planning helped you in creating your music video. 

Planning Magazine Advert - Miss Miller

Magazine adverts are very important as they are able to help promote the artist album in many different ways to help try and attract an audience to the artist. By having a magazine advert the audience are able to connect and find out more information about the artists new single/album and this can be effective as it can promote the artist in a way that the audience may not of seen them before and also as promote them as unique and as an individual. Magazine adverts can also be use to appeal to certain audiences creating a niche audience, instead of creating a wider audience which all have different likes and dislikes. By promoting to certain niche audiences, the artist is capable on focussing on them so that she/he can connect with them worldwide creating globalisation.
I will be creating my own magazine advert in order to promote my group's version of 'Burn' by Ellie Goulding, and by creating a magazine article we are able to connect with the audience in more depth as we are able to show them a smaller bit of information to give them an insight of the artist and also the new album. This is helpful to promote the album and this can be a global thing and can gather many fans over the world. Planning is very important when creating an effective magazine advert as this helps us to know exactly what to put within the advert and to discuss the certain codes and conventions with the genres to include within the magazine advert so that we can appeal to a wider audience.

There are many things that we need to consider in order to create an effective magazine advert, this can include things such as colour, typography, genre conventions, images used, language and design and layout. There are many of the different elements that I will be considering to use in my magazine advert.

Colours:

The colours that will be used within the magazine advert will be natural colours (link with the nature in societies) which include green, yellows, reds and oranges, which i believe is all natural colours. I have chosen to use this as I believe that by using these natrual colours they are also convetional to the indie genre as you want vibrant but natrual colours to represent your artist and by doinbg this we are following the convetnions of the genre. The colours should be soft which can include light versions of blues, pinks, and greens, and  this is conventional to an indie genre because they are known to have a more relaxed and soulful feel towards them unlike pop colours which are conventionally colours such a vibrant pinks and reds and black which are unnatural. By doing this i want it to convey the artist as someone being natural and mellow by using the convetnional yet natural colours, hopefully the colours represent the artist. Within my music video I may follow the conventions or I may subvert them because the title of the song is "Burn" I may decide to add fire and warmer colours into the magazine advert such as, reds, yellows and oranges. This can show the audience that the magazine advert and the colours are supporting a this specific song and that there is a strong connection with the song title and the magazine advert. I will also bhe using natrual lighting to take the photogrpahy to give the colours a more relatable and natrual feel towards them.

Conventions of genre:

I decided to use both conventional and uncoventional elements to the magazine advert for example mis-en-scene clothing such as relatable clothing, jeans, bagging jumpers, natrual settings, natrual lighting all which are conventional to an indie music genre. Without the convetnions we wouldnt gain our specific niche audience and the audience would probably feel more distant from the artist for trying to subvert the streotypes so the music video could result into a flop, due to the artsist trying to be more diverse. By following the conventions of the indie genre i wish to include elements such as mis-en-scene elements such as relatable clothing, jeans, bagging jumpers, natrual settings, natrual lighting. Typography which includes the artists name being in the centre but with non bold writing due to the natrual colours of the magazine advert it shows that she isn't trying to make a bold statement she isn't trying to be centre of attention, she wants to be known but in a subtle more elegant sort of way. Another way in which would be conventional would be the use of laguage. It will not be rude but it will use hidden metaphors and sibilance to give it that twist compared to your normal magazine artical. It needs something catchy for the audience to remeber it by and this is also conventional to a indie music video as the language on the magazine advert always catches your attention in a way that is different to the rest.

Images used:

The images used within this magazine advert will be a close up of the artist in a certain environment which will be used within the music video preferably camden market to give the background a certain edge against the rest of your normal magazine adverts, and a background that will make the artist stand out from the magazine. This will allow the audience to understand the connection between the artist and the music video. The artist is the main important feature within the music video and therefore would be better and more appropriate for the artist to be on the front and to be known and be recognised on the albums than the other information on it. The close up of the artist is essential within our magazine advert as it draws the attention to the features of the artist giving the audience a more personal feel towards them as they can see them more up close than what they would do normally. This then builds a relationship with the audience as they are able to see up close what the artists facial features look like and how she represents her music genre with mis-en-scene elemetns such as costume and makeup, and how it is subtle and relatable to the day-to-day life of a normal human being.

Layout and Design: 

The layout of the magazine advert will possibly have the artists face as a closeup and may include some of her body to fill the page with a guitar, her facial expression concentrating but in a sort of a deep thought which may show the feelings that the artist is going through. The facial expressions are key within this magazine advert so this is why it would be in the centre of the magazine advert in order to make sure that our artist is the centre of attention and the main focus of the article. The writing to introduce the album and the artist themselves, i believe should also be in the centre possibly just under the chin of the artist but above the chest line. This is because i believe that this will make the artist known to her audience and catch the attention of them also. The writing will have to be subtle but bold enough to show the audience who she is and what the title of the song is called. This will create a personal feel to the layout and the design as where everything is centred they can focus on just the artist and feel close to her than they have before. 

Typography: The typography used will be easy to read and match the music which in this case is "Burn" therefore the font of the writing may be less elegant and more energetic that can attract the audience as they may think that the artist is trying new ways of subverting the indie music genre. This will represent the song and that the song is quite emotional and upbeat with a meaning behind it that may relate to some of the audience. The different style writing may turn the audience away as they may not be expecting this type of music and font of writing for an indie genre and therefore may not be interested in listening to the song or buying the album if the song subverts the indie genre.

Language: The language used will be plain and simple and not use a lot of detail and long words. The short description of the album by adding reviews by well known companies to make the album look interesting and better for the audience in order to make them buy the album. This will then therefore entice them to buy this as if we use well known reviewers then they may believe that the album is at a higher class. The language will be easier for the audience to understand and therefore will help the audience understand what the artist is about and whether they are someone who likes to use more intellectual and sophisticated language  or somebody who is normal casual person who likes to have normal conversations. This also follows conventions of the genre as most indie artists are not intellectually smart they just sound it. The normal conversations will help the audience understand and know what the artist is like, and that they are a regular person who likes to have normal conversations with people.

To conclude, i found this useful in relation to taking pictures for our advert as well as preparing us to use Photoshop as this it has given me a brief idea of what i would like to see in my music advert and having planned it has made the final product more clearer to see rather than making it up on the sport whilst following the conventions.

·         Do you feel like you are more aware of the pictures you need to take for your advert and how/why?

Planning Artist Image - Miss Georgiou - done but improve

An artists representation is essential within a music video because the artist need to show the audience their individuality as an artist. This can be shown through mise-en-scene specifically clothing and make up. The artist can give off a positive or a negative vibe by the way that thy are dressed and the clothing that the artist wears can give an overview of the type of person that the artist is and what their genre of music they belong too. They try to follow the many conventions of their genre as possible or even try to subert their genre's conventions to show the indiviudaity as an artist.

The costumes that we intend on having within our music video are those that would fit an indie genre, for example tight denim jeans to show off their figure, baggy jumpers to make them look more relatable and hats that are very different and unique such as beanies. This is conventional to an indie music genre as the artist is able to relate more to her specific target audience and this enables the audience to then relate more to the artist and create a better relationship with them as they can see that her clothing is more relatable and realistic to them. and therefore easy for the audience to copy her style. This shows that Indie artists are seen as comfortable and reasonable as they have their own style and show that they are not to fussed what the  media says about their 'grungy' look which is what we intend on following the conventions for our own artist to look more like an indie artist and to follow the genre. For the audience to connect and create a with the artist we intend on trying to fit the needs of the audience by trying to make them see we have created somebody who is relatable and who has a relatable style. This will help intice our audience to be more like the artist and this will result into more of a wider audience for the artist in the long run, if the aduience believe that the artist is just like them and not just a star. This would be convetnional to our music genre as we are following many of the mis-en-scene elemtns in order to stick with the indie theme. This will be seen throughout the entire music video to show ht the artist is relatable. This is going to be seen especially when with the partner in the narrative to show how natural and relatablr their relationship is going to be and how the audience will feel more of a connection between the two. However, for the performance we want her to be dressed up more and show off her sexuality more whilst keeping is conventional to the indie genre. By keeping it like this it shows off how shecan show relatability with the audience by keeping the clothing day-day like normal people whilst keeping her stardom there also.

Hairstyles that I researched through the internet such as google and looking at other indie female artist including Paloma Faith and Nina Nesbitt, show that they are relatable to the genre as many of the hairstyles show them having wavey hair which is very backcombed to give the hair volume which gives the artist the grungy messy look which is conventional to the music genre. This can show her having care free attitude towards her appearance and show that she has messy hair and she doesn't care, that everything about her is natrual and not superficial. Also this can represent her as different because instead of some people who prefer having their hair in a perfectly brushed and straightened in a sophisticated way, this can show her as different and relaxed and following her relatable look for the audience, lettting them connect with her in another way. This is conventional to a genre music genre because she is to be seen as unique and comfortable with her appearance and the way that she portrays herself to her audience. This shows that she isn't sophisticated but different in her actions. These hairstyles will help represent my artist because we want to get across to the audience that our artist is following the streotypical conventions of an indie genere look, and likes to experiment with her hair and try out different things giving the artist a different edge on her music due to her image.

It also gives a more relatable feel to the audience as she is able to show that not everybody is artificial. This hair is going to be used throughout the entire music video especially during performance as it shows how conventional her style is to the indie genre and that the audience ccan see her style in more depth. This makes it better as the audience maybe able to copy her style so that they can feel more connected to her personally as an artist and they will be able to copy her style and her performance throughout the entire music video.

 

 

 

The make-up used within indie music videos is mainly subtle but bold and loud at the same time which can catch the attention of the audience. When researching typical indie music makeup it shows that the eye makeup (eyeliner) is very bold and eyecatching with bright redlipstick and subtle makeup around the fact giving bold statements but subtleness and innocence around the face. This is conventional to the indie music genre because the make up extravagant around the eyes to capture the audiences attention and make the audience feel a connection due to more focus on the eyes giving the feeling of more eyec ontact, women especially may want too capture the same look as the indie artists with the thick black eye liner, pale white face and bright red lipstick and want to copy her style giving her a more unique look which isnt artifical or superficial. This can be seen as attractive to some of the male audiences and therefore the female audiences will want to copy them and her music will then therefore appeal to the male audiences as well. This can represent our artist as flirtatious, rebellious and unique as it isn't your everyday sort of makeup and shows that she is unique in her own way. This can be what some of the female audience will want to become like. The bright red on the lips can be shown as seductive and flirtatious and the thick eye liner can bring out the colour of their eyes and therefore gain attention towards the particular feature and gain the attention of the audience more. The pale face can show the difference between a natural beauty and someone who wants to proterays themselves as natrual being. 

The target audience can build a relationship with your artists through the image that we have selected through the casual clothing that they wear, what any normal girl would want to do is to look natural and casual and be accepted for who they are. The hair is important to women and therefore spend a lot of time on it, they want to look relaxed and causal. The audience can build a relationship by the casual appearance of the artist, also the image is easy to copy of an indie artist and therefore can follow the stereotype of an indie artist. The makeup shows how the artists is portrayed as somebody who doesn't care too much abut image and shows that she is a natural person, somebody who is innocent and relatable to the audience. This will be seen agin mainly through the narrative as I want to portray her as being somebody who has a natural personality and somebody who isn't fake when in a relationship too. Her makeu may get a bit stronger when performing as I want her character to show how she changes through her music and how she becomes somebody engulfed with her music and how music takes over her personality and she becomes a more confident individual.

Planning Lighting and Setting - Miss Georgio

There are a variety of lighting styles within a music video, such as; strobe lighting, high key lighting and low-key lighting. The lighting is essential within a music video because it can create an atmosphere within the scene and allow the audience to be connected with the artist through the different lighting and the atmospheric features it can create. The lighting used can also determine the type of person that the artist is, for example strobe lighting is mainly used within nightclubs and therefore can show the audience that particularly the artist prefers to go out and enjoy themselves having a good time, showing their fun instuisit side.

High key lighting is mainly used in open areas and large spaces because mainly natural light is used form outside including the sun mainly, which can represent the artist as an open character who likes to live free and likes to express themselves from the outside.

Low-key lighting can show that the artist likes to be mysterious, this type of lighting can be used within buildings, alleyways or shifty areas, and it also can be used for a romantic setting.

Colours are essential within a music video because each of the different colours can represent a mood or emotion, for example; yellow and orange can be seen as fiery and passionate. Blue can be seen as cold and distance; this can show the audience what type of person the artist is and how the lighting can represent the characters the artist is trying to be within the music video. Each colour can show the audience through the filters, what that person is about and how they like to be represented.

In our music video we intend on using high key lighting as most of our setting is going to be outside in Camden Market so natural daylight is required for our music video. This will help represent the artist as being open and fun because she is enjoying herself going out with her partner. It couldalso represent the artist as being quite natural as  This is conventional to a music genre because indie artist like to be shown as natural therefore it would be highly appropriate to have high key lighting and to keep the music video as natural as possible. This lighting will help represent our artists personality and show the audience that our artist is just ike her genre which would be conventional.
Also within our music video we are going to rely on the fire light as in one of our scenes we are going to have the artist burning things in a large bonfire in her garden, therefore this will create a very low key lighting which can represent the artist and her feelings at this present moment. This is conventional within a music genre because the lighting can reflect the mood of the artist and how they are feeling. The natural lighting from the bonfire shows that a natural theme is still carrying on and instead of using the sun as a light source, we are going to use a bonfire light as the light source. when we are in the dark. This lighting will help represent our artist as mysterious and dark at times, this shows the audience the feelings that the artist possesses. 

yellow filter used can represent the freeness that the artist has or the different feeling that she may be experiencing. Yellow filter can represent the happiness within her that shines like the sun. This is conventional within a music genre because all indie music videos have filters used within them to create an extravagant look, also to come across to the audience as hippy and different. This could help represent the artist of her feelings at the present moment, and explain how she feels to the audience through the use of colour and filters. 
The red and orange used by the bonfire can get across to the audience how the artist is feeling at this present appointed time, for example red and orange are known to be seen as angry and upset. This is conventional to the indie music genre because the artist is explaining her emotions and feelings through the use of colour and filters. This helps represent the artist as angry with something at this particular moment. 

The target audience can build a relationship with our artist through the emotions and feeling that the artist is feeling. The target audience is mainly young teenage women going into their early twenties, this can be an emotional time for woman this age who may be going through the emotional stage with a break up and therefore is expressing her feelings through the use of colour instead of the words that she may be singing. Teenagers and young women may be going through this particular emotion where they are in a relationship and fall in love, but later something goes wrong and they break up. The lighting can express particular members of the audience as open and happy, this relates to the yellow filter. The fire light is mainly low key lighting to cast shadows which can express depression and how low in themselves they feel, this can also relate to the orange and red filter which comes across as angry and upset. 

The style within our music video is mainly narrative and performance based throughout so that we can get the lyrics to match the visuals and to help create a relationship for the audience and artist to have when in the music video. The style of the narrative will make the audience connect with the artist more as we are having a natural relationship in the narrative and also this is something that the audience could possibly relate to or want and the twist in the narrative is the abusive relationship they follow and again this could connect with the audience as they may feel sympathy towards the artist. The narrative aim is so that it can effect the audience in a way in which they could possibly connect the artist and the and the together and relate in a way they think is acceptable to the normal world, therefore making the music video relatable to the everyday moments. The performance style will be used through the use of cinematography camera angles such as long shots to show off the figure and the sexuality of the artist and the close ups to show off the natural beauty of the artist and show her talent through her singing. This will connect with the audience in a better way as due to the performance they will get to see her perform to them and they may think its only them but it also shows off her talent as a musical artist. This also links in with the style of our music video as it shows that i am following the stereotypes of the indie genre, this meaning the natural style i am trying to create is shown through the setting because i am not creating a new setting, i am using what the world had create and using the elements such as the rivers and the streets that are available to use at no extra cost. This style then links with our product of naturability as the whole entire genre of indie is also natural and therefore makes it more easy for the audience to be able to connect with if the style ad everything connects with the genre. It also lets the audience have their own personal eperience with the aritst and create a more personal feel towards the artist as they are able to see the artist in a better light and also gain a better understanding of the facial festures of the artist too. 

Also aim to include images to support the points that you have made.