Digipack Analysis - Miss Miller

The purpose of a digipak aim is to give more information to the audience about the artist so that fans can get to know them and their personal life. The digipak includes elements to give more information about the artist and the making of the album and this can create a relationship with the audience as they are able to get a better insight to their lives and this therefore makes the audience feel more connected with the artist and they know more about them as individual.

There is more of a design included within the digipak to make it more appealing to the audience which can include more images of the artist and showing them within the studio or singing whilst filming to make the audience as though they are a part of the growing stages of the star becoming what they have through the making of the album. The pictures also show the insight of the artist giving the audience a more intimate feel towards the album as they see the artist in their natural element. The artist can also usually include small notes or a signature from them as the artist to give their album a more personal feel, directing the album to their fans, therefore creating a relationship with the audience as they will feel more connected with them as they believe the autograph or message is just directed to them.

There are more spaces for images which are of main high definition and quality images to make the audience feel as though they are paying a good price for the best images of their artist giving them a more realistic feel to their image rather than one that isn’t of a high quality to make the audience feel more involved and closer to the artist and their work and to the making into their music. 

The six sides used within the digipak is used instead of four as it has to be more detailed within the pack for the audience, it also makes the main points of the artist more accessible for the audience also. 

The Jewel CD case usually has the basic and simple information that you need , which includes the artists name in bold and in the centre and the songs that are included within the album, which can make it easier for the audience to understand song titles and the artist. It can also appeal to a new audience as where it is simple to understand they may entice more of audience as simple reading is what most people want within a jewel CD case.

The artists name is on the front to show the audience who the artist is and to give a clear view for audiences of all ages that this album/CD belongs to a specific artist. This helps the audience to make it easier to identify the same artist on other different advert. If their name is in bold and stands out from the rest of the other CD’s cases this makes it not only easier for the audience to recognise the artist but to identify the artist from other magazine adverts all over and their specific name.

The plastic casing of the CD case will protect the information within the case whilst also protecting the CD, allowing it to not get wet and therefore protecting the main contents which is also makes the CD more durable and protected from the damages it could get from being out in the open.

The lyrics are contained within the pack which may include the main songs within the CD case to allow the audience to sing along and get involved. This would create a relationship with the audience as they feel they can connect more with the artist if they know all of the lyrics to their songs and let them feel their own personal connection to the artist also. Some audiences like to look at the meanings behind the song that they like and therefore byreading the lyrics they are able to study and analyse and read between the lines of the song to gain a better understanding of the artists words and emotions during the song.

 The digipack I have chosen to look at Is by the artist Ellie Goulding which we are analysing and recreating the video to her song 'Burn'. I have chosen to analyse one of her digipaks as I believe that it would be most relevant to the conventions of the indie/pop genre that we are doing and could possibly inspire us to get some ideas from this. The digipak is from the song 'The Writer.

The representation of this artist is being portrayed throughout the entire digipak. This is shown through the front cover and back cover using elements of cinematography close up side shot and mis-en-scene body language and facial expressions. The representations include the artist being portrayed as careless and thoughtful. The facial expressions show that she is thoughtful as she looks bewildered by the natural setting in which is behind her. This is conventional to an indie/pop genre digipak as it portrays the artist to the audience as somebody who is concerned about the world or the song and by including this within her digipak it is essential as it then creates a relationship with the audience as the facial expression make the artist look sophisticated and sexy but strong at the same time due to the body positioning of her head being upright. This would create a relationship with the audience as she is portrayed as a strong female, and the audience maybe able to relate to her or copy her in many ways, and this is why this is essential and convetional to an indie music genre digipak.
Her in the field which can portray her as rebellious, a rebellious teenager/young adult who is alone and captured within her own thoughts. This portrays her as being somebody who may feel alone and somebody who believes that feelings and emotions are allowed to be set free.  This can relate to the audience as some people may also go through emotions or feelings like this and it may allow them to relate to her more as an artist as they will believe she is just like a normal human being. The connotations within this particular section can show that the artist is trying to relate to the young audience by being 'normal', as most teenagers are when they are younger and like to e alone, and be by themselves to gather their own thoughts, and by shutting herself away from everybody in a quiet field shows that she is trying to portray herself as being just like her target audience.

The colours used are mainly of soft and natural colours which are collected and mainly used by the natural lighting around in the areas in which the photography was taken to create a natural feel for the audience. This enables the audience to feel more connected to the artist as she is a natural person, she isn't being superficial or fake in anyway to her audience and  as though they can understand what the she is feeling inside her and how she portrays it to them giving the digipak a more relatable feel. 

The connotations used within this particular section can show or relate that the artist, Ellie Goulding, is a gentle and genuine person, through the way she has portrayed herself through the use of facial expressions, colours, mis-en0scene and cinematography.  if the colours used were 'reds, oranges or yellows' then it would show the audeince that the music is a lot more emotional and loud and therefore is subverting the stereotype of the indie genre. This is what we could possibly use for colour scheme to represent the title of the song 'Burn' to represent the artist and the title as being strong powerful and dangerous, which again is subverting the stereotypes of an indie genre.

 

The typography used is written in italic to possibly show that it may be the aritsts handwriting that is on the digipak.The italic handwriting writing can show the sophistication and gentleness of the artist as the andwriting is neat and elegant showing her individuality as an indie artist as the treotypical conventions of an indie artist would be messy and grung, and here with the use of the italic handwriting it portrays her in a completely different light. The writing could also represent the music within as being gentle and relaxing, and the long widing of the letters shows it is looping and continues being subtle and elegant throughout the entire CD . It gives a more personal feel to the audience as they believe that the writing is by the artist and that gives them more of a connection as the feel that the artist has taken the timr to make this digpak for the fans personally and not just for a wider global audience. This could also link to the sing title the Writer and this could even represent that the title The Writer is actually the artist and therefore linking that the song could actually be about her.

 

The design and layout used within this digipak is mainly close ups of Ellie Gouldings face to show the audience who the artist is and to promote them as being an indie artist by following the conventions with makeup as it would be subtle just like the artists persona. The images gain the
attention of the audience and the personal feel that they are involved with the development of the artist and her music as she has handwritten it to believe that the album is directed to them. The handwriting bing across her body .chest makes the audience believe that it comes from Ellie Gouldings heart and that she loves all of her target audience and this could be a possible representation of the artist and the layout of the title of the song and her name.
This also shows the audience that she is the most important person within this digipak as she is the main artist and therefore should be identified by the audience.
The style of language used is mainly simple and easy to read, as this is meant to reach out to a wide audience it would be unfair for people who don't know about Ellie Goulding and if the publishers started using long words the audience may feel intimidated to buy the digipak as they may not understand what the artist is trying to say. The connotations used within this section show that the artist doesn't speak through many words but mainly through music and therefore the lack of words on this digipak shows that the audience have to listen to the music to gain an understanding of the artist.

I will be using this research to help me with the creation of my own digipak and the planning of it as I have been able to see all of the connotations used within the indie/pop genre throughout the entire digipak. It has also given me ideas about colour scheming and keeping to conventions of the genre as we want to portray the artist to be natural and elegant but keeping the grungy and messy convection aswell but to more of a minimum, so she subverts the stereotypes of the indie genre but also enhances them to a certain degree.

 I have chosen to make my own idea of matching my setting of the front cover to match the setting of our narrative and where it is mainly based, as I believe it will make the artist stand out from the background and make her the centre of attention. Tis will make the audience feel more invovled within their life and the making of the album as It will be a relatable destination and it is also somewhere where the audience may visit in order to feel more personally connected to the artist themselves. The design and layout by using pictures of the artist and close up images of them will help the audience gain a personal relationship with the audience, showing the facial expression of the artist and getting across as if the artist wants the audience to be involved within the music.

 

Planning Magazine Advert - Miss Miller

Magazine adverts are very important as they are able to help promote the artist album in many different ways to help try and attract an audience to the artist. By having a magazine advert the audience are able to connect and find out more information about the artists new single/album and this can be effective as it can promote the artist in a way that the audience may not of seen them before and also as promote them as unique and as an individual. Magazine adverts can also be use to appeal to certain audiences creating a niche audience, instead of creating a wider audience which all have different likes and dislikes. By promoting to certain niche audiences, the artist is capable on focussing on them so that she/he can connect with them worldwide creating globalisation.
I will be creating my own magazine advert in order to promote my group's version of 'Burn' by Ellie Goulding, and by creating a magazine article we are able to connect with the audience in more depth as we are able to show them a smaller bit of information to give them an insight of the artist and also the new album. This is helpful to promote the album and this can be a global thing and can gather many fans over the world. Planning is very important when creating an effective magazine advert as this helps us to know exactly what to put within the advert and to discuss the certain codes and conventions with the genres to include within the magazine advert so that we can appeal to a wider audience.

There are many things that we need to consider in order to create an effective magazine advert, this can include things such as colour, typography, genre conventions, images used, language and design and layout. There are many of the different elements that I will be considering to use in my magazine advert.

Colours:

The colours that will be used within the magazine advert will be natural colours (link with the nature in societies) which include green, yellows, reds and oranges, which i believe is all natural colours. I have chosen to use this as I believe that by using these natrual colours they are also convetional to the indie genre as you want vibrant but natrual colours to represent your artist and by doinbg this we are following the convetnions of the genre. The colours should be soft which can include light versions of blues, pinks, and greens, and  this is conventional to an indie genre because they are known to have a more relaxed and soulful feel towards them unlike pop colours which are conventionally colours such a vibrant pinks and reds and black which are unnatural. By doing this i want it to convey the artist as someone being natural and mellow by using the convetnional yet natural colours, hopefully the colours represent the artist. Within my music video I may follow the conventions or I may subvert them because the title of the song is "Burn" I may decide to add fire and warmer colours into the magazine advert such as, reds, yellows and oranges. This can show the audience that the magazine advert and the colours are supporting a this specific song and that there is a strong connection with the song title and the magazine advert. I will also bhe using natrual lighting to take the photogrpahy to give the colours a more relatable and natrual feel towards them.

Conventions of genre:

I decided to use both conventional and uncoventional elements to the magazine advert for example mis-en-scene clothing such as relatable clothing, jeans, bagging jumpers, natrual settings, natrual lighting all which are conventional to an indie music genre. Without the convetnions we wouldnt gain our specific niche audience and the audience would probably feel more distant from the artist for trying to subvert the streotypes so the music video could result into a flop, due to the artsist trying to be more diverse. By following the conventions of the indie genre i wish to include elements such as mis-en-scene elements such as relatable clothing, jeans, bagging jumpers, natrual settings, natrual lighting. Typography which includes the artists name being in the centre but with non bold writing due to the natrual colours of the magazine advert it shows that she isn't trying to make a bold statement she isn't trying to be centre of attention, she wants to be known but in a subtle more elegant sort of way. Another way in which would be conventional would be the use of laguage. It will not be rude but it will use hidden metaphors and sibilance to give it that twist compared to your normal magazine artical. It needs something catchy for the audience to remeber it by and this is also conventional to a indie music video as the language on the magazine advert always catches your attention in a way that is different to the rest.

Images used:

The images used within this magazine advert will be a close up of the artist in a certain environment which will be used within the music video preferably camden market to give the background a certain edge against the rest of your normal magazine adverts, and a background that will make the artist stand out from the magazine. This will allow the audience to understand the connection between the artist and the music video. The artist is the main important feature within the music video and therefore would be better and more appropriate for the artist to be on the front and to be known and be recognised on the albums than the other information on it. The close up of the artist is essential within our magazine advert as it draws the attention to the features of the artist giving the audience a more personal feel towards them as they can see them more up close than what they would do normally. This then builds a relationship with the audience as they are able to see up close what the artists facial features look like and how she represents her music genre with mis-en-scene elemetns such as costume and makeup, and how it is subtle and relatable to the day-to-day life of a normal human being.

Layout and Design: 

The layout of the magazine advert will possibly have the artists face as a closeup and may include some of her body to fill the page with a guitar, her facial expression concentrating but in a sort of a deep thought which may show the feelings that the artist is going through. The facial expressions are key within this magazine advert so this is why it would be in the centre of the magazine advert in order to make sure that our artist is the centre of attention and the main focus of the article. The writing to introduce the album and the artist themselves, i believe should also be in the centre possibly just under the chin of the artist but above the chest line. This is because i believe that this will make the artist known to her audience and catch the attention of them also. The writing will have to be subtle but bold enough to show the audience who she is and what the title of the song is called. This will create a personal feel to the layout and the design as where everything is centred they can focus on just the artist and feel close to her than they have before. 

Typography: The typography used will be easy to read and match the music which in this case is "Burn" therefore the font of the writing may be less elegant and more energetic that can attract the audience as they may think that the artist is trying new ways of subverting the indie music genre. This will represent the song and that the song is quite emotional and upbeat with a meaning behind it that may relate to some of the audience. The different style writing may turn the audience away as they may not be expecting this type of music and font of writing for an indie genre and therefore may not be interested in listening to the song or buying the album if the song subverts the indie genre.

Language: The language used will be plain and simple and not use a lot of detail and long words. The short description of the album by adding reviews by well known companies to make the album look interesting and better for the audience in order to make them buy the album. This will then therefore entice them to buy this as if we use well known reviewers then they may believe that the album is at a higher class. The language will be easier for the audience to understand and therefore will help the audience understand what the artist is about and whether they are someone who likes to use more intellectual and sophisticated language  or somebody who is normal casual person who likes to have normal conversations. This also follows conventions of the genre as most indie artists are not intellectually smart they just sound it. The normal conversations will help the audience understand and know what the artist is like, and that they are a regular person who likes to have normal conversations with people.

To conclude, i found this useful in relation to taking pictures for our advert as well as preparing us to use Photoshop as this it has given me a brief idea of what i would like to see in my music advert and having planned it has made the final product more clearer to see rather than making it up on the sport whilst following the conventions.

·         Do you feel like you are more aware of the pictures you need to take for your advert and how/why?

Research Into Music Labels - Miss Geoegiou

Major Record Labels mean that large companies within the music industry that may also own smaller record labels. Record labels are the main focus in promoting new artists and original artists and having them promoted effectively

In the UK there are four major music labels which are:

EMI The EMI Group (Electric & Musical Industries Ltd.) is a British music company. It is the fourth-largest business group and family of records labels in the recording industry, making it one of the "big four" record companies. EMI Group also has a major publishing arm - EMI Music Publishing - based in New York City. The company was once a constituent of the FTSE 100 Index bit is now wholly owned by Terra Firma Capital Partners.
Some of the many artists that the label manages are: 

• Whitesnake 
• Iron Maiden 
• Spice Girls 
• Kate Bush 
• The Beatles 

The major company owns many smaller companies, for example; 

- Blue Note Label Group 

          Some of the artists signed to Blue Note Label Group are:

• Britpop
• Green Day 
• Joy Division 
• Glenn Miller
• New York Dolls 

- Capitol Music Group

           Some of the artists signed to Capitol Music Group:

• Royal Bliss
• Katy Perry 
• Morrissey 
• Neil Diamond 
• Faith Evans 

Sony Music 
Sony Music Entertainment UK is part os the largest music and entertainment companies in the world. It has a broad array of local artists and international superstars, as well as a vast catalogue compromising of some of the most important recordings in history. 

Some of the many artist that the label manages are: 

•  The Ting Tings 
• - The Clash - MGMT
• - Ke$ha
• This major company owns many smaller companies, for example;
  - Epic Records:
•  Some of the artists signed to Epic Records are: 
• Avril Lavigne 

• Michael Jackson
• Nicole Scherzinger
• Paloma Faith 
• Ozzy Osbourne 

Provident Music Group
             Some of the artists signed to Provident Music Group are:

• Moriah Peters
• Michael W.Smith 
• Brandon Heath 
• Matt Maher 
• Royal Tailor
  

3. Warner Music Group Warner Music Group (WMG) is the third-largest business group and family of record labels in the recording industry, making it one of the big four record companies. The current incarnation of the company was formed in 2004 when it was spun off from the Time Warner, and as a result, Time Warner no longer retains any ownership. Warner Music Group also has a music publishing arm called Warner/Chappell Music, which is currently one of the world's largest music-publishing companies.
Some of the many artists that the label manages are: 

• Death Cab for Cutie
• Gnarls Barkley 
• Basshunter 
• Fleetwood Mac 
• Enter Shikari 

This major company owns many smaller companies for example:
- Warner Bros. Records

Some of the artists signed to Warner Bros. Records are: 

• Cher
• Clint Eastwood
• Nelly Furtado
• Faith Hill 
• Goo Goo Doll

 - Warner Classics
              Some of the artists signed to Warner Classics are:

                 David Adams 

• Brian Adams
• Kim Begley 
• Janet Williams 
• Ruth Welting 

4. Universal Music Group
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. It is the largest of the "big four" record companies by its commanding market share and its multitude of global operations. 
Some of the many artists that the label manages are:

• Lady Gaga 
• Gwen Stephani 
• Keri Hilson 
• Young Jeezy
• Mariah Carey  

This major company owns many smaller companies for example:
- Capitol Records
             Some of the artists signed to Capitol Records are: 

• 5 seconds of summer 
• 50 Cent
• The Beach Boys 
• Sara Bareilles
• Nat "King" Cole

- Polydor Records
               Some of the artists signed to Polydor Records are: 

• 2Pac
• ABBA
• Daniel Bedingfield 
• Boyzone
• Carly Rae Jepson

Independents mean that music labels that operate one or a few music labels.
Independent as offering more 'organic' music rather than manufactured mainstream although some people may disagree.
Independent UK record labels: 

- Clay Records
Clay Records was an independent record label founded by Mike Stone (Not Mike "Clay" Stone) in 1980 out of a record shop in the English city of Stoke-on-Trent.
Nowadays Clay Records is an independent label and studio in Groningen, the Netherlands.

Artists signed to this record: 

-White door
-Discharge
-Demon 

 - Dreamboat Records
Dreamboat Records is a British Independent record label based in Bristol, England. The label was founded in in 2005, and released records on a small scale for a group of local artists. In 2009 it expanded to include releases of independent film soundtracks. The first film the label worked on was "How To Be" which starred Robert Pattinson, followed by the soundtrack written by John Parish for the film "She, A Chinese". In 2009, they became the label for "This Is The Kit" and, in 2010, the UK label for "Bear in Heaven."

Artists signed to this record: 
-Whalebone Polly
-Bear in Heaven
-Robin Allender

- Erased Tapes Records
The record company was established by German-born Robert Raths in early 2007 in London, with the release of Ryan Lee West's Vemeer EP under the Aparatec moniker. Raths defines his main interest as 'a dialogue between two opposite poles, between traditional and contemporary, between digital and analogue'. The label is known for its strong sonic and visual aesthetic with a special focus on packaging and design, which has seen collaborations with Berlin based graphic design studio FELD and American contemporary artist Gregory Euclide. Erased Tapes has a tradition of releasing a free compilation annually and continues to gain a reputation for unpredictable releases. The label is managed by Raths with assistance from Sofia Ilyas.
Artists signed to this record: 
-Michael Price
-Douglas Dare
-Codes in the Clouds

- Jungle Records
Jungle Records is a British-based independent record label formed in 1982, specializing in classic punk rock, post punk, gothic and alternate releases.
From 1982 to 1986 they were also active as a record distributor and were 'unofficial' members of the Cartel. They held the exclusive right to sell all indie product to the Our Price Records chain, including supplying them hits by Depeche Mode, New Order and The Smiths during that high growth period of independent music.
They recorded albums by Johnny Thunders such as 'Copy Cats' (with Patti Palladin) and 'Que Sera Sera' and are licensors of the classic Johnny Thunders & The Heartbreakerstape library, including their seminal L.A.M.F. album.
They discovered and released the irst recordings by Mercury Rev: 'Yerselg Is Steam' and 'Car Wash Hair'. and also the first recordings by Fields of the Nephilim, 'Burning The Fields'.
Artists signed to this record: 
-Geraint Watkins
-NFD
-The Waldos
- Neat Records 
Neat Records was a record label based near Newcastle, England. The label was established in 1979 by David Wood, who was the owner of Impulse Studios in Wallsend, Tyne and Wear, England. The label was sold in 1995 by its then owner, the former Tygers of Pan Tang vocalist Jess Cox, to Sanctuary Records.
Artists signed to this record: 
-Artillery
-Cloven Hoof
-Jaguar
From a music point of view I find that is is unfair that the four main companies dominate the music industry because there are bands and artists which may not appeal to the particular tastes of the larger companies and therefore go towards the smaller industries who will take on those with the same genre and know that they will accept what they are and therefore can appeal to a larger audience.
This has a large affect on the music industry because a certain genre is accepted by the larger companies and would be targeted at a larger audience whereas the smaller genres would be more inclined to go to smaller companies. The audience are being forced in a way to listen to the genre of music that is attractive to the particular tastes of the music industry, not to the audience.
You can judge whether the independent labels are successful depending on the artists that are signed to them, some of the artists I have personally never heard of but some of the audience who like the genre may have heard of them before and may even be fans of them.
The independent labels offer the chance for artists and bands of a different genre to be signed to a label and to have the chance of becoming famous. Larger industries only accept those who have the talent and the look and whether they will bring in the money and make the company successful.  



refer to artists as examples.

 

Planning Artist Image - Miss Georgiou - done but improve

An artists representation is essential within a music video because the artist need to show the audience their individuality as an artist. This can be shown through mise-en-scene specifically clothing and make up. The artist can give off a positive or a negative vibe by the way that thy are dressed and the clothing that the artist wears can give an overview of the type of person that the artist is and what their genre of music they belong too. They try to follow the many conventions of their genre as possible or even try to subert their genre's conventions to show the indiviudaity as an artist.

The costumes that we intend on having within our music video are those that would fit an indie genre, for example tight denim jeans to show off their figure, baggy jumpers to make them look more relatable and hats that are very different and unique such as beanies. This is conventional to an indie music genre as the artist is able to relate more to her specific target audience and this enables the audience to then relate more to the artist and create a better relationship with them as they can see that her clothing is more relatable and realistic to them. and therefore easy for the audience to copy her style. This shows that Indie artists are seen as comfortable and reasonable as they have their own style and show that they are not to fussed what the  media says about their 'grungy' look which is what we intend on following the conventions for our own artist to look more like an indie artist and to follow the genre. For the audience to connect and create a with the artist we intend on trying to fit the needs of the audience by trying to make them see we have created somebody who is relatable and who has a relatable style. This will help intice our audience to be more like the artist and this will result into more of a wider audience for the artist in the long run, if the aduience believe that the artist is just like them and not just a star. This would be convetnional to our music genre as we are following many of the mis-en-scene elemtns in order to stick with the indie theme. This will be seen throughout the entire music video to show ht the artist is relatable. This is going to be seen especially when with the partner in the narrative to show how natural and relatablr their relationship is going to be and how the audience will feel more of a connection between the two. However, for the performance we want her to be dressed up more and show off her sexuality more whilst keeping is conventional to the indie genre. By keeping it like this it shows off how shecan show relatability with the audience by keeping the clothing day-day like normal people whilst keeping her stardom there also.

Hairstyles that I researched through the internet such as google and looking at other indie female artist including Paloma Faith and Nina Nesbitt, show that they are relatable to the genre as many of the hairstyles show them having wavey hair which is very backcombed to give the hair volume which gives the artist the grungy messy look which is conventional to the music genre. This can show her having care free attitude towards her appearance and show that she has messy hair and she doesn't care, that everything about her is natrual and not superficial. Also this can represent her as different because instead of some people who prefer having their hair in a perfectly brushed and straightened in a sophisticated way, this can show her as different and relaxed and following her relatable look for the audience, lettting them connect with her in another way. This is conventional to a genre music genre because she is to be seen as unique and comfortable with her appearance and the way that she portrays herself to her audience. This shows that she isn't sophisticated but different in her actions. These hairstyles will help represent my artist because we want to get across to the audience that our artist is following the streotypical conventions of an indie genere look, and likes to experiment with her hair and try out different things giving the artist a different edge on her music due to her image.

It also gives a more relatable feel to the audience as she is able to show that not everybody is artificial. This hair is going to be used throughout the entire music video especially during performance as it shows how conventional her style is to the indie genre and that the audience ccan see her style in more depth. This makes it better as the audience maybe able to copy her style so that they can feel more connected to her personally as an artist and they will be able to copy her style and her performance throughout the entire music video.

 

 

 

The make-up used within indie music videos is mainly subtle but bold and loud at the same time which can catch the attention of the audience. When researching typical indie music makeup it shows that the eye makeup (eyeliner) is very bold and eyecatching with bright redlipstick and subtle makeup around the fact giving bold statements but subtleness and innocence around the face. This is conventional to the indie music genre because the make up extravagant around the eyes to capture the audiences attention and make the audience feel a connection due to more focus on the eyes giving the feeling of more eyec ontact, women especially may want too capture the same look as the indie artists with the thick black eye liner, pale white face and bright red lipstick and want to copy her style giving her a more unique look which isnt artifical or superficial. This can be seen as attractive to some of the male audiences and therefore the female audiences will want to copy them and her music will then therefore appeal to the male audiences as well. This can represent our artist as flirtatious, rebellious and unique as it isn't your everyday sort of makeup and shows that she is unique in her own way. This can be what some of the female audience will want to become like. The bright red on the lips can be shown as seductive and flirtatious and the thick eye liner can bring out the colour of their eyes and therefore gain attention towards the particular feature and gain the attention of the audience more. The pale face can show the difference between a natural beauty and someone who wants to proterays themselves as natrual being. 

The target audience can build a relationship with your artists through the image that we have selected through the casual clothing that they wear, what any normal girl would want to do is to look natural and casual and be accepted for who they are. The hair is important to women and therefore spend a lot of time on it, they want to look relaxed and causal. The audience can build a relationship by the casual appearance of the artist, also the image is easy to copy of an indie artist and therefore can follow the stereotype of an indie artist. The makeup shows how the artists is portrayed as somebody who doesn't care too much abut image and shows that she is a natural person, somebody who is innocent and relatable to the audience. This will be seen agin mainly through the narrative as I want to portray her as being somebody who has a natural personality and somebody who isn't fake when in a relationship too. Her makeu may get a bit stronger when performing as I want her character to show how she changes through her music and how she becomes somebody engulfed with her music and how music takes over her personality and she becomes a more confident individual.

Planning Lighting and Setting - Miss Georgio

There are a variety of lighting styles within a music video, such as; strobe lighting, high key lighting and low-key lighting. The lighting is essential within a music video because it can create an atmosphere within the scene and allow the audience to be connected with the artist through the different lighting and the atmospheric features it can create. The lighting used can also determine the type of person that the artist is, for example strobe lighting is mainly used within nightclubs and therefore can show the audience that particularly the artist prefers to go out and enjoy themselves having a good time, showing their fun instuisit side.

High key lighting is mainly used in open areas and large spaces because mainly natural light is used form outside including the sun mainly, which can represent the artist as an open character who likes to live free and likes to express themselves from the outside.

Low-key lighting can show that the artist likes to be mysterious, this type of lighting can be used within buildings, alleyways or shifty areas, and it also can be used for a romantic setting.

Colours are essential within a music video because each of the different colours can represent a mood or emotion, for example; yellow and orange can be seen as fiery and passionate. Blue can be seen as cold and distance; this can show the audience what type of person the artist is and how the lighting can represent the characters the artist is trying to be within the music video. Each colour can show the audience through the filters, what that person is about and how they like to be represented.

In our music video we intend on using high key lighting as most of our setting is going to be outside in Camden Market so natural daylight is required for our music video. This will help represent the artist as being open and fun because she is enjoying herself going out with her partner. It couldalso represent the artist as being quite natural as  This is conventional to a music genre because indie artist like to be shown as natural therefore it would be highly appropriate to have high key lighting and to keep the music video as natural as possible. This lighting will help represent our artists personality and show the audience that our artist is just ike her genre which would be conventional.
Also within our music video we are going to rely on the fire light as in one of our scenes we are going to have the artist burning things in a large bonfire in her garden, therefore this will create a very low key lighting which can represent the artist and her feelings at this present moment. This is conventional within a music genre because the lighting can reflect the mood of the artist and how they are feeling. The natural lighting from the bonfire shows that a natural theme is still carrying on and instead of using the sun as a light source, we are going to use a bonfire light as the light source. when we are in the dark. This lighting will help represent our artist as mysterious and dark at times, this shows the audience the feelings that the artist possesses. 

yellow filter used can represent the freeness that the artist has or the different feeling that she may be experiencing. Yellow filter can represent the happiness within her that shines like the sun. This is conventional within a music genre because all indie music videos have filters used within them to create an extravagant look, also to come across to the audience as hippy and different. This could help represent the artist of her feelings at the present moment, and explain how she feels to the audience through the use of colour and filters. 
The red and orange used by the bonfire can get across to the audience how the artist is feeling at this present appointed time, for example red and orange are known to be seen as angry and upset. This is conventional to the indie music genre because the artist is explaining her emotions and feelings through the use of colour and filters. This helps represent the artist as angry with something at this particular moment. 

The target audience can build a relationship with our artist through the emotions and feeling that the artist is feeling. The target audience is mainly young teenage women going into their early twenties, this can be an emotional time for woman this age who may be going through the emotional stage with a break up and therefore is expressing her feelings through the use of colour instead of the words that she may be singing. Teenagers and young women may be going through this particular emotion where they are in a relationship and fall in love, but later something goes wrong and they break up. The lighting can express particular members of the audience as open and happy, this relates to the yellow filter. The fire light is mainly low key lighting to cast shadows which can express depression and how low in themselves they feel, this can also relate to the orange and red filter which comes across as angry and upset. 

The style within our music video is mainly narrative and performance based throughout so that we can get the lyrics to match the visuals and to help create a relationship for the audience and artist to have when in the music video. The style of the narrative will make the audience connect with the artist more as we are having a natural relationship in the narrative and also this is something that the audience could possibly relate to or want and the twist in the narrative is the abusive relationship they follow and again this could connect with the audience as they may feel sympathy towards the artist. The narrative aim is so that it can effect the audience in a way in which they could possibly connect the artist and the and the together and relate in a way they think is acceptable to the normal world, therefore making the music video relatable to the everyday moments. The performance style will be used through the use of cinematography camera angles such as long shots to show off the figure and the sexuality of the artist and the close ups to show off the natural beauty of the artist and show her talent through her singing. This will connect with the audience in a better way as due to the performance they will get to see her perform to them and they may think its only them but it also shows off her talent as a musical artist. This also links in with the style of our music video as it shows that i am following the stereotypes of the indie genre, this meaning the natural style i am trying to create is shown through the setting because i am not creating a new setting, i am using what the world had create and using the elements such as the rivers and the streets that are available to use at no extra cost. This style then links with our product of naturability as the whole entire genre of indie is also natural and therefore makes it more easy for the audience to be able to connect with if the style ad everything connects with the genre. It also lets the audience have their own personal eperience with the aritst and create a more personal feel towards the artist as they are able to see the artist in a better light and also gain a better understanding of the facial festures of the artist too. 

Also aim to include images to support the points that you have made.