Research Into Music Channels - Miss Georgiou

There are many different types of music channels which host a whole different type of diverse musical genres. All music channels were created so that people were able to listen and watch music in the comfort of their own homes. There are a number of different music channels which host music such as , heavy Metal, Top Charts, Rock and Rap.
Some of the most popular music channels can host competitions, promotions and also some uncensored music.

MTV

MTV'S Audience

Their target audience is from ages 11-25 years primarily. This is their niche audience who they aim their music towards. This is aimed at this specific age group due to the genre of the music it plays which is the most current music which is constantly on the radio and therefore the music that most of this audience would generally listen to in the everyday world. The audience are people who like mainstream artists such as Justin Bieber, Miley Cyrus, Ed Sheeran and mainly artists that would cater for the global audiences. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable.

Genres of music 

The genre of their music is mainstream and that includes chart music, top 40 , indie, pop, indie, rock, country, hip hop. This music caters for a wide global audience and plays different current genres such as ,  indie, pop, indie, rock, country, hip hop and these are all the music that the younger generation listen to and what the channel plays. This would create a better relationship for the audience as they will want to hear current music and music they think that everybody else listens too. This music is up tempo music that's relatable and current to many different people. The genres are so different that there is something for everybody and this entrigues the audience to watch the channel more than any other channel there is.

Artists

The main Artists in which MTV play regularly Nicki Minaj, Ed Sheeran, Miley Cyrus, Rihanna and Justin Bieber. These se are all mainstream artists that all the audiences can be connected to in many different ways, this can be from taking different mise-en-scene elements such as clothing for different ideas on how to dress even to things such as makeup and personality. They will be able to connect with the artists in many different ways as they will be able to possibly compare them to other artists and figure out who they would rather want to see and what sort of genres they like.

MTV branding:

MTV owns many programmes, including Geordie Shore, The Valleys, My Super Sweet 16, MTV cribs, Catfish and many more. Although the main channel MTV, there are many sub- channels, including MTV base, MTV classic, MTV dance, MTV hits, MTV music and MTV Rocks. These shows are reality tv programmes and gives the audience a genre a more relatability as they are all real programmes about true people that gives them entertainment too. This shows them different lifestyles of people they know to be in the real world that may even possibly inspire them in many different ways. This then connects with the audience as they know how natural and real the programmes the music and the channel is.

The MTV logo:

The MTV logo is simple with the colours only being in black and white. It is very clear to read and the letters MTV stand out. This illustrates what the MTV channel is like, bold and stands out from other music channels with is vast and varied music genres.
The logo of MTV appeals to those who are of a younger age, because the letters are in a graffiti font which is what many teenager and young audiences write in, therefore this can spark an interest as they will be watching a music channel that has the teenager look and therefore the songs will match the logo. The bold statement also attracts younger audiences as this allows them to show that they can make a bold statement as well through music. The block lettering can also determine that the younger audiences can make bold block statements and be unique.  

4 Music

4 music audience:

4 music, again has a mainstream audience of primarilly 16-25 year olds. This is aimed at this specific age group due to the genre of the music it plays which is the most current music which is constantly on the radio and therefore the music that most of this audience would generally listen to in the everyday world, just like MTV. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable.

Music genres:

4 music's music genre publishes mainly pop, with it being a smaller, yet still a mainstream channel. Just like MTV it has many mainstream genres such as pop, indie, indie rock, r&b etc. This would create a better relationship for the audience as they will want to hear current music and music they think that everybody else listens too. This music is up tempo music that's relatable and current to many different people. The genres are so different that there is something for everybody and this entrigues the audience to watch the channel more than any other channel there is.

Artists:

When looking at 4 music's website and watching the channel, the main artists in which are played are Beyonce, Ellie Goulding, Jessie J, Justin Bieber and Justin Timberlake. These artusts are slightly different to the stereotypical artists like on MTV. This shows that they although play current music can also play old school music so for there niche audience they play music that would of been around when they were younger but would have listened to aswell. This would create a better relationship for the audience as they will be able to connect with the music station more as they are more relatable music for them and also for music that they had in their past that they may like, this then makes the audience think that the channel is mainly directed for them and nobody else.

4 Music Branding:

4 Music plays TV shows from its main companies channel 4 and E4, such as 8 out of 10 cats and the peep show. However, they have been licensed to play programmes from other channels such as Keeping Up With the Kardashians and Kourtney and Kim take Miami. It also plays its own programmes based around music, such as, UKHOT40 and the breakfast fix. This will connect with the audience more as they are using programmes that aer about friendship and comedy and also reality which would again create a better relationship with the audience as this would make it more relatable for them as they are at the age where they may experience what the people in the shows may do as they too are at a similar age.

The 4music logo:

The 4 music logo is bright pink and bold number 4 with the word 'music' written in the middle of it. It is very noticeable and quirky with it resembling the channel, with its different types of programmes and different music artists. The simplicity shows the diversity of the music channel as it shwos both different programmes and also the music too, it shows how they diverse the channels to keep up with the needs of their audience and also thefans of the programmes and the music. The logo is more feminne due to the colour scheme being pink but with the use of the white and yellow shows more of a manly scheme to it aswell and therefore the channel caters for more.

Kiss

Kiss audience:

Kiss has an older audience to previous music channels, due to its contrasting music genres. These attracts an audience of 16-25 year olds.Kiss genres:
Kiss has different style of music to mainstream channels such as capital and MTV. Kiss decides to play RnB, Rap and electro music. With not many mainstream artists.

Artists:
Kiss plays differing styled artists, varying from Usher and Beyonce,big RnB artists to Iggy Azelea and Nicki Minaj, female rappers. Kiss offers many different and interesting artists which are not normally heard on mainstream channels.

Kiss Branding:
Kiss is its own company, meaning it only plays its own shows with no other companies involved, allowing for music to be played all day. However, within the company they have created another channel named KISSTORY, playing 'old skool' tracks, in which would attract an audience of an older age, increasing the audience barrier.

Kiss logo:
The Kiss logo is simple and plain, this is so its easy to read and the numbers allow for the audience to know what number channel to search to listen to the music.

VIVA

 

Viva Audience

 This tv channel is owned by MTV also so plays many different current songs like MTV. Their target audience is from ages 11-25 years primarily. This is their niche audience who they aim their music towards. This is aimed at this specific age group due to the genre of the music it plays which is the most current music which is constantly on the radio and therefore the music that most of this audience would generally listen to in the everyday world. The audience are people who like mainstream artists such as Justin Bieber, Miley Cyrus, Ed Sheeran and mainly artists that would cater for the global audiences. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable.

 

Music Genre

The genre of their music is mainstream and that includes chart music, top 40 , indie, pop, indie, rock, country, hip hop. This music caters for a wide global audience and plays different current genres such as ,  indie, pop, indie, rock, country, hip hop and these are all the music that the younger generation listen to and what the channel plays. This would create a better relationship for the audience as they will want to hear current music and music they think that everybody else listens too. This music is up tempo music that's relatable and current to many different people. The genres are so different that there is something for everybody and this entrigues the audience to watch the channel more than any other channel there is.

Artists

The main Artists in which play regularly Nicki Minaj, Ed Sheeran, Miley Cyrus, Rihanna and Justin Bieber. These se are all mainstream artists that all the audiences can be connected to in many different ways, this can be from taking different mise-en-scene elements such as clothing for different ideas on how to dress even to things such as makeup and personality. They will be able to connect with the artists in many different ways as they will be able to possibly compare them to other artists and figure out who they would rather want to see and what sort of genres they like.

Viva Logo

 

The logo is bright pink and bold bright green letters in the middle saying viva  written in the middle of it. It is very noticeable and quirky with it resembling the channel, with its different types of programmes and different music artists. The simplicity shows the diversity of the music channel as it shwos both different programmes and also the music too, it shows how they diverse the channels to keep up with the needs of their audience and also thefans of the programmes and the music. The logo is more feminne due to the colour scheme being pink but with the use of the white and yellow shows more of a manly scheme to it aswell and therefore the channel caters for more.

Kerrang

Kerrang Audience -
As with the radio station, the television channel covers the more mainstream side of the rock music as well as classic rock bands like Aerosmith and AC/DC, and classic heavy metal bands such as Guns N' Roses and Metallica. Kerrang TV is now a joint venture between Bauer Media Group and Channel 4. It audience are mainly for people interested in heavy rock music so people in their early 20's to early 30's - so a niche audience of 21-34 years of age. It will be able to connect with the audience as they do not have to listen to any other genre of music and only the musicthat they enjoy so only one certain genre instead of lots of others.

 

Music Genre
The music genre of this particular tv channel is rock. They do not play any other music genre apart from rock related genres such as heavy rock, metallic etc. This creates a better relationship with the audience as this channel is directed to people who love rock music and nothing else, this enables them to watch and listen to all things rock and not have to listen to anything else and therefore promoting everything in a better way.

Artists
The type of artists that are introduced are your mainstream rock artists suc as Areosmith, Guns N' Roses and Metallica. These are mainstream rock atists which will be well known to the audience and therefore wil make them want to isten and watch the channel even more. This would create a better relationship for the audience as they will be able to connect with the music station more as they are more relatable music for them and also for music that they had in their past that they may like, this then makes the audience think that the channel is mainly directed for them and nobody else.

Branding
Kerrang! as a digital radio station, across the United Kingdom. This was principally a 'jukebox' station, playing a back-to-back sequence of rock and alternative music. The radio had a number of specialist programmes dedicated to the many subgenres of rock music. The radio output included interviews with those affecting popular culture and society as well as those involved with music. They also have a magazine with weekly rock updates.

Kerrang Logo

The logo is very gothic like with white bold writing against a black background. This makes the logo stand out and show off the strong bold statement of rock. It creates a better relationship with the audience as they can see the bold statement and individuality of rock and will entice them to see and watch the channel more often.