Target Audience Results - vox pops and questions

We had to create a questionaire with 40 people in order to gather research into different music conventions and also our particular music indie pop genre in order to see what the general public thought of different ideas.We asked a number of open and closed questions in order to get an insight and ideas of what they thought was best to be in different genres, particularly indie as this is the music genre we are going to produce in our own music video. There are many reasons in to why we needed to carry out research for our music genre; it enabled us to gather information and qualitative data from a wide audience to see the diversity and different answers they give with the questions we asked. It enables us to get a better insight of the audiences opinion of the music conventions, aspects and concepts on how they believe different music genre's should be portrayed. This would be beneficial for us as we could cater towards the audiences ideas and what they want to see in a music video, and this will help us to improve it as it would be more appealing to our niche audiences.

We had to ask around 40 people for our questionnaire and this was so we could get a range of different opinions and so that the results are more diverse and that It is an unbiased and fair results. Without this our questionnaire wouldn't be equal it would a small result and we wouldn't get a more of a wider range of opinions from a range of different genders and ages. It enables us to see whether the audience like the particular music genre we have chosen, and if not how (with their ideas) on what the think is conventional and give the audience what they want instead of possibly following the general conventions we could try to subvert them. This would help again give us a wider range of answers and try to find out with the qualitative date and some quantative date in what music people expect to see in our genre and what gender and target audience it would be more aimed at.

Questionaire -

1. Are you male or female?
2. How old are you?
3. What do you expect to see in a music video?
4. What is your preffered music genre and why?
5. Do you like indie music?
6. How do you think music aritsts to be portrayed in Indie music videos and why?
7. How do you think an indie artist should dress?
8. Do you prefer narrative, concept or performance based music videos and why?
9. Ellie Goulding is a pop/indie genre artist, do you like or dislike her and why?
10. What attracts you the most to indie music videos and why?

We had to interview 40 people with our questionaire to see if we could gather a range of different opinions on the specific genre we had chosen. We asked them a series of closed and open qquestions in order to get their ideas about music videos and their genres. We filmed some of them to show initially what they said when interviewed with the questionaire : - here are some of them.
























We then catergorised and summerised all of our answers and put them into pie charts to see what was favourited most by our audience and whether we could possibly gather anymore ideas from what the audiece want, and whether we could cater for them.

The first question we asked them was how old they were. This closed question allowed us to see what certain target audiences thought of genres and music videos as a whole. This could let us also see the variety that certain age categories thought of what a typical genre should portray and let us decide on our specific genre for our own music video. We also asked a variety of ages so that we were able to make it a fair test, this way we could see what people from different generations thought of music videos.

This pie chart determined the gender of the public and the different people that we asked. As you can see from the above pie chart more women than men were asked in the questionnaire and this was due to them beingthe most willing to do the questionaire and gave us the most infromation and ideas from our questions. We also asked mainly women as they are the most likely to be interested within the indie genre and in order for this queestionaire to be .
We have chosen to aim the music video at women as they are most likely to watch music videos involving Ellie Goulding and also more probably able to connect with her as an audience as she is more relatable to a woman than she is a man. She also sings about love most of the time and this would attract mainly the female audiecne as this is something relatable to them. Using this pie chart I intend on aiming this at the female audience as they are more likely connect with the artist that we are using.

 
This pie chart gives me the result of the public/audience and whether they like the indie music genre or not. This overall pie chart shows that out of 40 people 30 people like the Indie genre, which is mainly because of the two popular artists, Ed Sheeran and Ellie Goulding are the two main indie artists who are well known in the UK.  This closed question enabled us to see whether the audience liked indie music genre, despite the majority liking the genre a feew disagreed and later on explained why. This then helped us to think of ideas on how to intrigue more people to like the genre of music we have chosen.
 The majority of the audience like indie music which gives me confidence that they will like the indie music video that I am going to create.





This pie chart above shows the response of the audience and whether they like our partiulcar artist to replicate which was Ellie Goulding. This will help my group and I differentiate whether the audience will like the song that will be performed and whether they will take into interest in watching it. By choosing this artist and asking them this question we see whether the audience will be able to connect with her as an audience and whether this was the right artist for us I order to connect and create a relationship for our audience. From the pie chart above it shows that over half of the responses from the public like Ellie Goulding. This will help us to follow the conventions and to make the music video have the same style as Ellie Goulding and whether we can put our own take/twist on the music video. The other section of the pie chart who said that they didn't like Ellie Goulding may prefered or mentioned the male Indie artist which was Ed Sheeran as he may be more relatable to some boys than girls. This helps me with my decision that I am confident that the audience will like my music video because Ellie Goulding is the artist that I am copying. 
 

This pie chart shows what the audience want to see in an artist and their music video. From the above pie chart the larger section is 'Happy' as the audience do not want to be constantly listening to sad songs therefore if they are happy within the music video then they are able to get across the vibe to the audience and therefore the audience will be happy. However this may not fit in with the narrative of our music video due to an abusive drug/alcoholic relationship, but we have included flashbacks of the happiness of the artist throughout her relationship with her partner.
The second largest fractions are 'Respectful' and 'Always Smiling' this can show that the audience are looking for respectful artists who will be a good influence on the audience, especially if they are children or teenagers. If the artists are respectful then the audience and young people will copy this and therefore this creates a positive vibe for the audience. This will help me when making my music video as if I follow and accept what the audience have suggested as this will therefore gain more views and therefore the audience will connect more with the artist herself.



This pie chart shows what the audience thought of how an Indie artist should dress, the majority of the audience explained that they thought an Indie artist should wear baggy jeans as this is what the usual attire is for an indie artist to be comfortable within their music video. This is a relatable clothing as it is what you would expect people to wear on a day-day basis and this then therefore appeals to the audience as they would want to see them acting and looking natural/relaxed.
The next largest fraction is 'Modest' as the audience would prefer that they didn't show off too much skin and looked presentable. This would follow the conventions of a music video as they will see she is following the conventions of the indie genre. The last has equal amounts of people whom chose 'Loose T-shirt' 'Ripped Tights' and 'Boots' this shows that they are aiming for the artist to be modern but relatable and wearing baggy jeans. It will help connect with the audience as again the clothing is very relatable to this specific genre and could inspire other peoples own clothing image.
 Using this pie chart will help me decide on what clothes would be appropriate for the music video depending on what the audience to choose, which in this case the main thing they would like the artist to be seen in baggy jeans. We are inspired to try and take these views but have our own take on what the artist will wear in our music video whilst following the conventions.


This pie chart shows what people were most attracted to within an indie music genre. The main focus was on the setting within the music video, and the audience believed that the setting should make them feel relaxed and also relatable to them. This is a key element within an indie music video as they are able to see amore natural setting compared to all of the other generic settings. By having a natural relationship within pur music video it shows how te audience will be able to connect with the artist more as they will see her true personality come out especially with the people that she is around. The indie music has to have the stereotypical conventions such as clothing makeu, up beat music so that it can create the relationship with indie fans and so that people can decide on what they like best about inie music videos. Using this pie chart will help me decide what conventions and stereotypes would be approiate for our target niche audience which in the case is a natruak relationship and an up beat song. We are inspired to take these views but have taen our own twist on all of these so that we can both conform and subvert the stereotypical indie music conventions and genre.





This pie chart above shows what the preferred genre of the audience is and what they themselves prefer to listen to. There is an equal amount between 'Pop' and 'Indie' as pop is what is in the charts at the moment and therefore are kept up to date with the current music. Then Indie is also some peoples preferred genre as this may relate to themselves and if the song is about a break up of a couple then many girls can relate to this. This will help us to see what the audience prefer, therefore we could use a mix between the indie and pop genre which is mainly what Ellie Goulding is as she can appeal to both audiences. Hip Hop and rock are the next most popular genre as we live in a generation where hip hop is popular and rock as well as you can get pop-rock genres. The last genre that is the least popular is heavy metal which some ages and some audiences are attracted to as this may be what they have been brought up into. This pie chart helps me with my music video because this shows me that most of the audience would prefer either an indie genre or a pop genre therefore I have confidence that the audience are going to like and appreciate the indie genre if this many people out of 40 like this genre then I have confidence that they will like the music video and the song that we will perform as it has a pop beat behind it.




This pie chart shows what the audience would prefer the music video to be. The audience said that they preferred a narrative music video and a performance music video. This will help me within my music video because I am able to choose whether I would like to have a narrative music video, performance music video or have both to appeal to the audience. This pie chart will help me with making the music video because I can decide whether to make the music video performance based, or narrative based or to attract the audience even more to use both narrative and performance.







This pie chart shows what the audience would expect to see in an Indie music video, the results will help me to make this indie music video and therefore the main and larger fractions in the pie chart will be used within the music video and therefore I will use them within my music video. Here it shows that the two larger fractions are 'Bright red lipstick' and 'break ups' as this is the main things that you would find in an indie music video. This will help me to differentiate what will be used with my music video and therefore will attract the audience and to gain views. This pie chart will help me with making my music video as the larger fractions are the main features that will be used within the music video and to gain a large audience and popularity.

Conclusion

I found this research extrememly helpful as this helped me to see what the audience would like to see within an Indie music video. The pie charts were thoroughly useful as I was able to see the main features of what the audience wanted in a music video, whereas the vox pops allowed some of the audience to express their views in more detail, this is helpful becuase the audience can express what they would like to see and I can incorperate it into my music video.

If I had to carry out the research again, I would choose to ask 20 males and 20 females to get an equal amount of gender which would give me a range of views from both. We will be including many different micro elements such as the typical conevntions such as mise-en-scene clothing makeup and also what the audience expect to see such as love and breakups within the relationship. We also are going to include a relatable artist that the audience can connect to as a person and see the true personality instead of a fake personality so that they can connect with the atist in a better eay and feel that she is a real person instead of a fake one and we have taken all of these elements from ur results from ehich the audience gave us.

 

We have made vox pops for or questionaires because we have wanted to improve our proof in which we did ask lots of people with the audience and the questionnaire t answer it and give us a variety of different answers. By including these vox pops other people will be able to see what other different audiences think of different music genres and also into mainly the indie genre and the different thing tat people want and want to expect within these certain typesof music videos. It also enables u to confirm what we answers we have been given to get the most accurate results and so we can take on board really what they have said about the indie music genre/music videos.
A youth subculture is a group of people who are united through a common value system and tastes such as clothes and musuc etc or a group of people who are positioned outside of the ainstream who go against what is popular. This will be applied to our music video as it we could possibly go with what the majorty of the audience thought should be included within the music videos or instead try to subvert and go with the not stereotypical things to try and gain a better and new audience. We will proably go with the fact that youth subculture shows common values so that the audiences can connect with the music video more as one audience instead of all trying to figure out what our music video is about and having chosen this hopefully it entices the audience to share more common interests through our music video.