We firstly reviewed and looked closely at our lyrics so that we could figure out some meanings to the song. This song we have chosen 'Burn' doesn't have a narrative about a relationship and we thought specific lyrics such as 'Burn' and 'we don't have to worry nothing' linked well with a relationship that is abusive with alcohol and drugs, as they claim they have nothing to wordy about when they are in a positive spell of their relationship, and then obviously when things turn bad for them they have to turn to alcohol and drugs to help them pull through. The hidden meanings also show that the abusive relationships maybe hard to get out of but with confidence and trust you can pull through the abuse and forget everything and get out of the relationship.
We have annotated the lyrics by annotating each stanza creating different ideas and analysing the different micro-elements. We analysed the narrative particularly and the elements such as mis-en-scene, editing, cinematography and what we are going to do with these specific elements. We looked at different effects we could use for editing and different camera angles, mis-en-scene elements such as iconography, costume and make-up.
The mise-en-scene elements will include stereotypical elements such as clothing, makeup iconography. For example we have discussed when analysing the lyrics the clothing conventions of an idnie genre. For example when researching more into different indie rtists we saw that the stereotypical conventions were baggy clothing, tight trousers, big hoodies and boots to show that it is relatable clothing and that it is easily able to copy. This would therefore be able to create a better relationship between the artist and the audience as they will be able to copy the artist as it is relatable clothing and everyday clothing. This would make the audience think that the artist is a relatable character and somebody that doesn't care about what they look like, we want to portray the character to be somebody who the audience can relate too instead of somebody that they find hard to copy and even relate too. This then shows the indie conventions of the clothing and shows how we can replicate artists but also show different ways in which we could convey her individuality.
Another way in which we mise-en-scene is the makeup throughout the music video, one way is the natural makeup. When researching into different makeups the artists main element is the use of powerful eyes, this was that her eyes used eyeliner to make the eye contact the main focus with the artist and the audience so that she can connect with them in a different way. We then discussed that if we used this convention it would connect the artist and the audience better due to the fact they can connect with better eye contact, and then therefore show the natural makeup as the focus will be on the face of the artist and nothing else. Then the other elements we consisted of was the use of cinematography camera angles, especially the use of closeups. This is something we noticed was very prominent in all music videos and especially when the artist is performing. This shows off the artists talent and shows how this micrelement promotes the artist in a positive way as the audience may feel that with the use of close ups when the artist is performing they may feel that the artist is perforing just for them and nobody else. This would then make the audience feel more connected with the artist as they can see her perform too.
Another inspiration we took was from the setting of many different music videos and when looking int the indie conventional settings they were usually very remote and recluse in the fact it was mainly just the artist and her music. We have decided to kind of subvert the stereotypical setting as we want to show more of a relatable setting and somewhere in which the audience cold possibly connect to as they may have been there before. We have decided on going to film in Camden as it would of been a more indie setting due to the way people dress in baggy clothing and different clothing too, this would make the music video more relatable as the audience could possibly visit the place and even find it more relatable than somewhere they have never been before. This would create a better relationship between the artist and the audience as they will feel normality and relatability towards her due to the natural setting in which the music video is set.
The other micro element we have included when analysing the lyrics is that we wanted to incude the use of the mis-en-scene iconography the use of the guitar. This is an essential convention of an indie genre that needs to be included within our music video because it is a conventional musical instrument tht indie artists play. This is essential for us into making an audience connect with the artist as this is an instrument that the audience could possibly get inspired to play the instrument and then therefore feel more connected to the artist in a more musical way.
The annotations of the lyrics will assist us with planning micro-elements, style, target audience and conventions with our chosen song by Ellie Goulding as by going through each stanza it allowed us to annotate what exactly we wanted to do throughout the music video and how we would used them in order to create a good music video. This is helpful because when we do come to start filming our music video we are able to go step by step what we planned as a group instead of not being able to remember what we did or wanted to do. It will allow us to work better as a group as we have been able to think of the ideas together and not individually.
This relates to the music video as it lets me me focus on the style of music video. The style of my music video is mainly narrative and performance based. This is mainly because i wanted to keep the production simple for my audience and show that the hidden meanings were shown through the performance related sequence and also the narrative. This style would connect with the audience better as they would be able to see the artist performing to not only the camera, but to them also and this would help them to create a better relationship with the artist as they may think that the song is directed to them and nobody else. This then therefore makes the audience see the characteristics of the artist and see how she is represented in a better way to them and also her music too.
The micro elements we discovered from analysing the lyrics analysis and planned different mis-en-scene element techniques such as iconography. When performing i wanted to show the conventional iconography elements within an indie music video. By using the conventional iconography of the guitar instrument, it enabled us to decide what lyric i was going to use to perform to the camera with. This planning technique enabled me to decide exactly what lyrics my artist was going to perform and sing to so that i could film this accordingly and create an artist that was entertaining for the audience. This inspiration then led to being made into my music video and demonstrated my understanding of the conventions of iconography in the indie genre, and i wanted the artist too look more relatable and representable. Another micro element I'm going to use is cinematography close ups, this enables the micro element is include s that my artist will look realistic more to my audience and that they will create a better relationship with the artist as she will loo more ordinary but in a more extraordinary way as she will be us using relatable and realistic clothing such as checkered shirts, leather leggings, over sized denim jackets and boots, which again are all conventional elements to the indie music genre. This inspiration of realistic clothing inspired me to include it within my music video as it made the artist and the narrative look more relatable to the everyday motive of an ordinary person. This plan of clothing was then put into the music video so that the audience were able to feel a better connection with the artist.
The outline of my narrative is something that could easily relate to my target audience. This is because i wanted the narrative to relate to the lyrics of the song but also have a hidden meaning of an abusive relationship, the abuse of the relationship being they abuse the use of alcohol after their relationship has ended or through an argument. This narrative was based on the lyrics analysis as the chorus as 'Burn' conveys something burning, but i added the hidden message through images saying that they burn their hearts when they argue and break up and the only way they can heal it is through the use of alcohol. The narrative is relatable as the audience could relate to the narrative through their own situations in relationships and therefore making the artist more relatable also.
To conclude the research has assisted us in many different ways as it has shown us the stereotypical conventions of an indie genre and has helped us in ways such as mise-en-scene, cinemaogrphy and also editing and ways in which we can properly connect with the sudience and connect the audience with the artist too. The inspirations we have taken all promote the artist in a better light and therefore we will use within our final music video.
You have made a start in considering the hidden meanings of your chosen song and it is clear to see that you have considered a narrative of your production.
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This post now demonstrates proficient planning techniques and this is because you have explored the micro elements of your music video further, however you still need to consider the various editing style that you wish to include.
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